(09) New Balance x Shinner App
Developed the concept and strategic framework for ‘Shop Flow’ a pan-European virtual skateboarding challenge created for New Balance Numeric and the Shinner App. The project combined digital community engagement, gamified challenges and media partnerships through a dedicated microsite, custom app integration and coordinated social rollout, designed to connect core skate culture with a new generation of riders across Europe. Responsible for campaign concepting, activation structure, partner coordination and rollout strategy across all participating platforms and stakeholders.