(07) New Balance 933
Led the concept development and end-to-end execution of New Balance Numeric’s
933 European campaign with Andrew Reynolds, delivering a multi-market 360° rollout across digital, retail, editorial, social and OOH channels. The campaign activated skate retailers across Germany, France, Benelux and the Nordics through custom creative assets, localized storytelling and coordinated partner distribution, generating over 1M Instagram impressions in the first week, reaching 300K+ newsletter subscribers and driving up to 97% sell-through across key styles.